We’re truly honored to have you here. Whether you’re a seasoned business owner, an entrepreneur preparing for the next chapter, or someone looking to support a loved one in their business journey—welcome.
The Owners’ Playbook was created with you in mind. Built from decades of hands-on experience in business ownership, transitions, and real-world challenges, this workbook is more than just a planning tool—it’s a guide to protecting the business you’ve worked so hard to build. It walks you step-by-step through the essential pieces that often get overlooked: your systems, your people, your processes, your legacy.
Your presence here means you care deeply about your future and the future of your business. That matters to us. It means you're taking a powerful step toward peace of mind, preparedness, and intentional leadership. We believe every business deserves a strong foundation, even in transition, and we’re thrilled to be part of your journey.
Thank you for visiting. We hope The Owners’ Playbook becomes one of the most valuable tools in your business toolbox, and a gift of clarity for you, your team, and your family.


The Deal Flow Network members are features in the tool box chapter.
Perfect for using as a teaching guide for business advisors, wealth managers, action coaches, and anyone working directly in educating business owners.
Perfect as a business gift to new leads, customers, clients and network partners.

Both Jenn and Jordan are business owners and business advisors, which means everything they build, teach, or recommend comes from real-world experience, not theory.
That shared belief is exactly why they created spaces and communities that blend conversation, content creation, and connection—without awkward pitches or rigid rules.
Whether it’s through podcasting, visibility, or strategic connections, Jenn and Jordan genuinely light up when they help someone clarify their message, tell their story, and grow with confidence.
The Owner’s Playbook is a comprehensive, guided workbook designed to pull everything out of a business owner’s head and put it onto paper, systems, processes, contacts, decisions, and critical knowledge that keeps a business running. This isn’t a theory book or a how-to manual. It’s a practical, step-by-step tool that helps owners organize their business, protect what they’ve built, and create clarity for growth, emergencies, or future transition. Whether you plan to scale, sell, or simply sleep better at night, The Owner’s Playbook gives your business structure, continuity, and real value.
Protects Your Business: Ensures your company can function if you’re unavailable due to illness, travel, or unexpected events.
Increases Business Value: A documented business is more transferable, scalable, and attractive to buyers or partners.
Brings Clarity & Control: Replaces chaos with organization so you can lead confidently instead of carrying everything in your head.

The Owner’s Playbook is just as much for spouses, partners, key employees, and future successors as it is for the owner, giving them clarity, confidence, and direction if they ever need to step in—because the true value of a business isn’t just how it runs today, but how well it’s prepared for tomorrow.


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